Category: Verandermanagement

Productvisie, leiderschap, Product Goals

More Than a Dream: How Product Vision Creates Customer Value

Suppose you start in a new team. There is no product vision. What now? It is essential to clarify this as soon as possible. Because a team without a vision is a rudderless team. In large organizations, the final responsibility for the product vision often lies on the business side and therefore outside the

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From Film Director to Pilot: Discover the World of a Product Owner

This article will explain the role of a Product Owner (PO) using everyday examples to make it understandable for people who are not familiar with Scrum or IT. I will compare a Product Owner to a movie director and an airplane pilot. Product Owners manage priorities, communicate clearly, gather feedback, and are the main liaison between the team and external stakeholders, similar to how a movie director or pilot navigates through various challenges to create a successful end product – be it a movie or a safe landing at the destination.

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Five Questions to Ask When Starting a New Team

You’re starting in a new team and are full of energy to make an impact. What now? How can you learn a lot quickly and effectively, so that you can add value almost immediately? It’s all about asking the right questions. And that’s what I’m going to help you with in this article. The

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Why being a Scrum Master is awesome

Now that you know (after reading my first article) what a Scrum Master is, I'd like to take you along this week in why the Scrum Master role is so much fun. Okay, okay, the title of this article is a bit suggestive and the role certainly doesn't suit everyone,

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